BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS

IRDAI Clarifies to public that:

· IRDAI is not involved in activities like selling insurance policies, announcing bonus or investment of premium.

· Public receiving such phone calls are requested to lodge a police complaint.

IRDAI - Registration No. 104. ARN/Web/01/080719 Category: Life. Validity: Valid. Corporate Identity Number (CIN):U74899PB2000PLC04-5626. Trade logo displayed belongs to Max Financial Services Ltd. and Axis Bank Ltd. respectively and with their consents and are used by Max Life Insurance Co. Ltd under a license.

Copyright @2016 Max Life insurance Co. Ltd.

All Rights Reserved. An ISO 9001:2008 Certified Company.

Max Life Insurance Co. Ltd. is a Joint Venture between Max Financial Services Ltd. and Axis Bank Ltd. Registered Office: 419, Bhai Mohan Singh Nagar, Railmajra, Tehsil Balachaur, District Nawanshahr, Punjab -144 533.

Max Life Insurance Co. Ltd. 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram (Haryana) - 122002.

Max Life Insurance Co. Ltd, Plot No. 90C, Udyog Vihar, Sector 18, Gurugram (Haryana) - 122015.

Helpline: 1860 120 5577 (9:00 A.M to 6:00 P.M Monday to Saturday) *Call charges apply.

Online Helpline - 0124 648 8900 (09:00 AM to 09:00 PM Monday to Saturday).

Fax Number:0124-4159397.

Email ids: service.helpdesk@maxlifeinsurance.com;

Life Insurance Coverage is available in this Product

THE LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR.

Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors. The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Max Life Insurance is only the name of the insurance company and Max Life Online Savings Plan (UIN: 104L098V05) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

*#Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your insurer carrying on life insurance business. If your policy offers guaranteed benefits then these will be clearly marked “guaranteed” in the illustration table on this page. If your policy offers variable benefits then the illustration on this page will show different rates of assumed future investment returns. The assumed rates of return (4% p.a., 8% p.a. and 23.7% p.a.) are not guaranteed and they are not the upper or lower limits of what you might get back, as the value of your policy is dependent on a number of factors including actual future investment performance.

Only for POS policies issued under Smart Fixed-return Digital plan, there is a waiting period of 90 days from the Date of Commencement of Risk (Waiting Period) during which period, on death of the life insured, no benefit is payable apart from refund of 100% of the premium paid since the date of commencement of policy excluding Goods and service tax, any other cess. Please note that if the customer dies due to accident then waiting period is not applicable and full lump sum Death Benefit' is payable. The waiting period is not applicable on the revival of a policy.

Standard Premium For 24-Year Old Male, Non-Smoker, 25 Years Policy Term, 25 Year Premium Payment Term (exclusive of GST).

‘Standard premium for 35-year old male, Non-smoker, 15 years policy term, 10 year premium payment term (exclusive of GST)'

7.2% return for for a monthly premium of 30k for a 12 year old male, non-smoker.

A Non-Linked Non-Participating Individual Pure Risk Premium Life Insurance Plan ^On payment of additional premium

Max Life Smart Wealth Plan is a Non-Linked Non-Participating Individual Life Insurance Savings Plan (UIN 104N116V12)

Max Life Smart Wealth Advantage Guarantee Plan is a Non-Linked Non-Participating Individual Life Insurance Savings Plan (UIN 104N124V07)

*Applicable for Titanium variant of Max Life Smart Fixed-return Digital plan (UIN: 104N123V04) (Premium payment of 5 years and Policy term of 10 years) and a healthy male of 18 years paying Rs. 20,000/- per month (exclusive of all applicable taxes) with 7.50% return. Life Insurance is available with this product|1Save 46,800 on taxes if the insurance premium amount is Rs.1.5 lakh per annum and you are a Regular Individual, Fall under 30% income tax slab having taxable income less than Rs. 50 lakh and Opt for Old tax regime| 2Tax benefits are eligible for tax exemption on fulfilling conditions mentioned under Section 10(10D) of income tax act 1961. Tax exemptions are as per our understanding of law and as per prevailing provisions of income tax at 1961 . Policy holders are advised to consult tax expert for better clarification /interpretation. Please note that all the tax benefits are subject to tax laws at the time of payment of premium or receipt of policy benefits by you. Tax benefits are subject to changes in tax laws.

*^Total premiums paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies and modal extra. Return of premium option is available on payment of additional premium.

~The percentage saving computed is purely in terms of premium paid over the term (Difference between Limited and Regular pay) of the policy and does not account for time & other factors that may happen during this period. It is one of the many variants that the product offers and you can opt for it based on your individual needs. The percentage savings is for Online Term Plan Plus- Life Option for 1 Crore life cover for a 28-year-old healthy male for a policy term of 40 years with regular income pay-out option. The total premium will be 3,20,640 (in case of regular pay) and 1,79,520 (in case of 10 pay) excluding taxes.

^^*^^Free look period conditions:

The policyholder has a free look period of 15 days from the date of receipt of the policy document and period of 30 days in case of electronic policies and policies obtained through distance mode, to renew the terms and conditions of the policy, where if the policyholder disagrees to any of those terms and conditions, he/she has the option to return the policy stating the reasons for his objections. The policyholder shall be entitled to a refund of the premiums paid, subject only to deduction of a proportionate risk premium for the period of cover and the expenses occurred by the company on medical examination of the lives insured and stamp duty charges. In case of a unit linked insurance product, in addition to the deductions under sub-regulation above, the insurer shall also be entitled to repurchase the units at the price of the units on the date of cancellation. A request received by insurer for free look cancellation of the policy shall be processed and premium refunded within 15 days of receipt of the request, as stated at sub clause above.

^ As per Annual Audited Financials, FY' 20-21

^*Claims for policies completed 3 continuous years. All mandatory documents should be submitted before 3:00 pm on a working day.

Claim amount on all eligible policies 4 is less than Rs. 1 Crore. The claim does not warrant any field verification.

^^ – “Total premiums paid” means the total of all Premiums received, excluding Underwriting Extra Premium, loading of modal premium, Rider Premiums, and applicable taxes, cesses, or levies, if any.

#– Terminal Benefit is the money back which is paid at the end of income pay-out period and amount is equal to “Total premiums paid”1

##

• “1.9x Times of Your Investment” means you get 1.9 times of your total premiums paid which includes following two amounts:

• Sum of all guaranteed income payouts, payable at the end of the period (monthly or annual income frequency as chosen), post completion of the Policy Term, for the pay-out period as per the variant selected by you.

• Terminal Benefit (only for long term income variant) is the money-back which is paid at the end of the income pay-out period and the amount is equal to “Total premiums paid”1

Mandatory Documents :

· Original policy document

· Original/attested copy of death certificate issued by the local municipal authority

· Death claim application form (Form A)

· NEFT mandate form attested by bank authorities along with a canceled cheque or bank account passbook along with nominee's photo identity proof • Discharge/Death summary attested by hospi

*^^ To take care of your family's lifestyle, a recurring income benefit, equal to 1% of the Sum Assured, will be paid each month till the end of the policy term.

Max Life’s Nifty Alpha 50 Fund tracks the NSE’s Nifty Alpha 50 Index, subject to tracking error. The above values have been calculated by projecting historical returns of the Nifty Alpha 50 index, after adjusting for all expenses, except the tracking error, in Max Life’s online savings plan (variant 1) for a 35-year-old male investing 5k/10k per month for 10 years and maturity after 20 years. The calculations have been done using historical returns of the Nifty Alpha 50 index and may not be indicative of the future performance of Max Life’s Nifty Alpha 50 Fund.. The above values have been calculated basis 10 year returns of 26.4% (30^th Apr’24) of the Nifty Alpha 50 Index.

*Disclaimer | Nifty Mid-cap 150 Momentum 50 Index was launched in Aug’22. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices and are not indicative of return on Max Life Insurance’s Midcap Momentum Index fund. 5 year return of NIFTY Midcap 150 Momentum 50 Index as on 31/01/2024. Max Life Midcap Momentum Index Fund (SFIN: ULIF02802/01/24MIDMOMENTM104) is passively managed Index Fund that mirrors NIFTY Midcap 150 Momentum 50 Index.

#The guaranteed benefits are applicable only if all due premiums are paid. | ##All tax benefits are applicable only if all due premiums are paid. customer survives the policy term & are subject to tax laws prevailing at the time of payment of premium or receipt of benefits by you. Tax benefits are subject to change in tax laws. Tax benefits are eligible For tax exemption on fulfilling conditions mentioned under Sec 10(10D) of Income Tax Act, 1961 | ^Applicable for the Titanium variant of Max Life Smart Fixed-Return Digital (Premium payment term of 5 years| Policy Term of 10 years) and a healthy female of 18 years old paying Rs.3,60,000/- annually (exclusive of all applicable taxes). The Net Rate of Return has been calculated based on the total maturity benefit, assuming that all premiums have been paid as and when due (excluding applicable taxes, cesses and levies and rider premiums, if any). | ARN: 151222/LP/Savings/SFRD/V3

^ subject to fulfilling underwriting criteria and document validation.

*+The policyholder can surrender the policy anytime during the policy term, after it has acquired a surrender value.

ARN : ARN/160524/Savings/NFO/Alpha

Mandatory Documents :

· Original policy document

· Original/attested copy of death certificate issued by the local municipal authority

· Death claim application form (Form A)

· NEFT mandate form attested by bank authorities along with a canceled cheque or bank account passbook along with the nominee's photo identity proof

· Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death).

THE LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR.

Insurance is the subject matter of solicitation. For more details on the risk factors, Terms and Conditions, please read the sales and rider prospectus carefully before concluding a sale. Tax benefits are eligible for tax exemption on fulfilling conditions mentioned under Section 10(10D) of the income tax act 1961. Tax exemptions are as per our understanding of law and as per prevailing provisions of income tax at 1961 . Policyholders are advised to consult tax expert for better clarification /interpretation. Please note that all the tax benefits are subject to tax laws at the time of payment of premium or receipt of policy benefits by you. Tax benefits are subject to changes in tax laws. The monthly Income Benefit and Terminal Benefit may be taxable subject to extra premium being loaded at underwriting stage.

~ 5 year return (CAGR – compounded annualized growth rate) from high growth fund as 09/03/2022 (Source: Morningstar.in) Max Life Online Savings Plan, A Unit Linked Non Participating Individual Life Insurance. 100% of the investment money will be allocated in High Growth Fund| Life insurance is available in this product

#Please note that the above assumed market-linked rates of returns, 4% and 8%, are only scenarios at these rates after recovering all applicable charges. These are not guaranteed and they are not the upper or lower limits of returns of the Funds selected in your policy, as the performance of the Funds is dependent on number of factors including future investment performance.

¹Risk commencement is subject to validation of documents and total life insurance benefit not exceeding Rs. 25 lakhs for all POS policies with Max Life.

^{^}Capital Guarantee Solution 1 is a life insurance solution that provides life cover and helps you earn market linked returns through Max Life Online Saving Plan and the promise of guarantee returns with Max Life Smart Wealth Advantage Guarantee Plan.

^{^#}All tax benefits are applicable only if all due premiums are paid. customer survives the policy term & are subject to tax laws prevailing at the time of payment of premium or receipt of benefits by you. Returns are tax free if the aggregate of premium payable on all such ULIPs does not exceed Rs. 2.5 lakh in any year. Tax benefits are subject to change in tax laws. Tax benefits are eligible For tax exemption on fulfilling conditions mentioned under Sec 10(10D) of Income Tax Act, 1961

^{^1}The Net Rate of Return has been calculated based on the total maturity benefit, assuming that all premiums have been paid as and when due (excluding applicable taxes, cesses and levies and rider premiums, if any).

^*1The market linked benefits are applicable only if all due premiums are paid.

^~1Capital Guarantee Solution 1 is a life insurance solution that provides life cover & helps you earn market linked returns through Max Life Online Savings Plan & the promise of guaranteed returns with Max Life Smart Wealth Advantage Guarantee Plan.

^{^2}Lumpsum benefit paid immediately on the death of the Life Insured, higher of Sum Assured, or 105% of Total premiums received upto the date of death.

^*2Family Income Benefit equal to 1% of the Sum Assured will be paid each month starting from the Policy anniversary date of every month following or coinciding with the date of death of the Life Insured till the end of the Policy Term, subject to a minimum of 36 monthly payments and a maximum of 120 monthly payments. Please note in case of death of Life Insured with less than 36 months left till the end of Policy Term, there will be a Lump Sum payment of remaining instalments (36 less monthly instalments already paid) with the last monthly payout at end of the Policy Term.

^{^#}Tax benefits as per prevailing tax laws subject to change.

^~2The guaranteed benefits are applicable only if all due premiums are paid.